East View Coffee Blog
Buyers: 5 Questions to Compare Direct Trade and Fair Trade Coffee
Decide whether direct trade or Fairtrade coffee fits your values. Five buyer questions, peer reviewed evidence, and one roaster's case give practical,...
Start Office Coffee Today: Ideas for Teams Under 15, 15 to 50, and 50+
Set up office coffee today or plan upgrades this quarter. Practical setups for small, mid, and large teams, plus SCA brew ratios.
Hotel Coffee Supplier Blueprint: 4 Guest Moments, RFP Ready Checklist
A procurement-first blueprint mapping four guest moments to supplier responsibilities. Includes an RFP ready checklist, the eight RFP questions, and a...
Fair Trade Coffee for U.S. Buyers: Price Floor vs Direct Sourcing
A practical guide for U.S. coffee buyers: what Fair Trade seals guarantee, how the price floor and Fairtrade Premium work, their limits, and when direct...
Dial Any Grind by Texture: Coffee Grind Size Chart for Home Brewers
Texture-first grind chart for home brewers. Find tactile anchors, 40–500 micron ranges, simple tests, and one-variable tuning to dial any brew.
5 Steps to Buy Sustainable Coffee That Names the Farm
Use a 5 step checklist to verify traceability, decode certifications, and pick small batch coffees that name the farm and back women producers.
Coffee Blend Meaning: Why Roasters Rework Recipes 2–4 Times a Year
Learn what a coffee blend means, how roasters design blends for consistency, balance, and freshness, plus which East View blends to try.
Cut Caffeine 30–60% and Still Enjoy Coffee If You're Sensitive
Pick decaf or half‑caff, check decaf method and roast date, and apply simple roaster‑grade brew tweaks that cut 30–60% of caffeine while keeping real...
40–50 L/kg Water or Fruit Bomb? Natural vs Washed Coffee
Compare natural and washed coffee: why naturals taste fruitier while washed beans show origin clarity. Read roast and brew tips, and the water‑use tradeoff.
8 Guatemalan Regions That Predict Coffee Flavor When Traceable
Discover how Guatemala's eight coffee regions shape flavor and why lot level traceability, processing, and roast let you predict the cup before you brew.
Choose Coffee Beans: Start With Traceable Small Batch Bags for Home Brewers
Practical buying steps for home brewers: start with a medium roast single origin from Colombia or Guatemala. Check the roast date and buy traceable, small...
Memorable Home Coffee Tasting for 4–8 Guests Using Small Batch Beans
Host a party-style cupping at home: taste 3–5 contrasting coffees with small batch beans, follow a 45–90 minute plan, and use a simple gear checklist.