A New Woman-Led Coffee Roasting Company is Powering the Good in Kenosha
"Supporting our local community partners is the heart of East View Coffee Company, it's what motivates me, it’s why we started East View Coffee.” - Jenny Co-Owner of East View Coffee
So often in life, we hurry through celebrations. We work for weeks, months - sometimes years - and celebrate for only a few moments. Today officially marks some big news for East View Coffee, and today we are celebrating, making it “Facebook official,” that our Kenosha community partners are Habitat for Humanity of Kenosha and Boys & Girls Club of Kenosha. And we plan on celebrating for longer than a moment! This is personally important because it represents so many things - we are selling coffee, we are building our business and we can sustainably give back to our community!
We officially opened our doors and started selling coffee online and through Rustic Road Brewing Company’s taproom (our first wholesale customer) on the Winter Solstice, December 21, 2020. Since then we have been working to bring coffee to people through online sales and developing relationships with coffee shop customers as well.
The Boys & Girls Club of Kenosha serves nearly 10,000 youth each year currently and just added through an amazing donation of Scamps Gymnastics, adding another 3,000 youth to the Boys & Girls Club annually. Habitat for Humanity of Kenosha has completed eight new builds and three rehabs since 2014, helping to create a world where everyone has a decent place to call home. East View coffee is excited to power their efforts by supporting staff and volunteers with freshly roasted coffee.
After dreaming and working for so long to create a coffee roasting business, the act of meeting and dropping off the first bags of coffee was incredibly meaningful for me. Angela and Jackie are incredibly invested in their organizations, and this small act, of providing coffee to these organizations and the volunteers was so powerful, a small act of kindness that’s left me feeling really grounded in this great sense of community.
East View coffee is a local startup specialty coffee roaster, East View Coffee, with a motto to Drink Coffee, Do Good. Their mission is to roast great coffee and be a socially and environmentally conscious business at the same time. It’s a woman-owned business, serving the area with wholesale and direct-to-consumer hand-roasted specialty coffee. East View’s Powering the Good™ program is a key part of its mission and vision for the local area. It involves donating one dollar’s worth of coffee to non-profit community partners whenever a bag of coffee is sold.