HALO (Homeless Assistance Leadership Organization) joins East View Coffee Company as a non-profit partner


[KENOSHA, WI, September 23, 2021] — Local startup specialty coffee roaster, East View Coffee Company, is excited to announce its newest community partner, Racine-based HALO, as part of the company’s Powering the Good™ program and mission. East View Coffee’s community partnerships involve donating a dollar’s worth of coffee for every bag of coffee sold. 

Welcoming  HALO as the latest community partner is a true commitment and passion for Jenny Ulbricht, founder and head roaster at East View Coffee. It means East View Coffee will be providing all of HALO’s ongoing coffee needs. It means 15 pounds of freshly roasted coffee, creamer, and sugar each week. Critically important is that East View Coffee is not sending old coffee, less popular blends, or cheaper quality beans. Instead, the company sends its best, reinforcing the belief that EVERYONE deserves great coffee. Ulbricht is honored to work with all the people at HALO—from staff and volunteers to the people who are experiencing homelessness—to understand what they enjoy and adjust to suit their needs. The Powering the Good program is all about seeing and hearing the community and then showing up in a way to help make it all work as well as possible. 

Holly Anderle, the Executive Director of community partner HALO, said, “Having a great cup of coffee can mean the difference between having a “blah” start to our day, versus a positive start. But sometimes it’s hard to get a good cup of coffee when you’re living in a homeless shelter and your resources are tight. Thanks to the generosity of East View Coffee, our HALO clients, as well as our staff and volunteers, can all have fresh, tasty coffee to start the day out right.  And everyone here at HALO agrees, East View definitely makes a GREAT cup of coffee for a great cause!”

Local startup specialty coffee roaster, East View Coffee opened in December 2020 with a motto to Drink Coffee, Do Good. It is a woman-owned business, serving the area with wholesale and direct-to-consumer hand-roasted specialty coffee. East View’s Powering the Good program is a vital part of the company’s mission and vision for the local area.

HALO, or Homeless Assistance Leadership Organization, assists all homeless individuals and families in Racine County by providing emergency food, clothing, shelter, transitional and permanent housing, and supportive services through a collaborative structure that effectively coordinates services, shares information, increases funding, and eliminates duplication and gaps in services.


September 24, 2021 — JENNY ULBRICHT

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